Orangetheory Fitness
Franchise Fee: $59,950
Royalty: 8%
Total Investment: $821,622 - $1,377,160
Can Be Home Based:
No
Founded: 2009
Franchised: 2010
VetFran Member: No
Orangetheory Fitness offers a compelling opportunity for franchisees to enter the vibrant
boutique-fitness market under a brand with proven consumer appeal and strong financial performance.
With over 1,500 studios in 25 countries and nearly one million members, the brand continues to expand
rapidly in high-demand markets. The model is rooted in science-backed, heart rate–monitored,
coach-led group workouts—commonly referred to as the “Orange Effect”—that drive exceptional
member retention. For franchisees, this translates into strong local-market traction, recurring revenue.
